How does Priestly present Shelia Birling? Essay

In the play â€Å"An Inspector Calls† by J.B.Priestly, Shelia Birling is presented as being honest, perceptive and open to Socialist ideas. Her presentation changes as the play progresses and she changes from naà ¯ve innocence to a more mature and pro-socialist woman with a deep understanding of her capitalistic society’s flaws. At the start of the play, Shelia is portrayed as being naà ¯ve and oblivious to the struggles of the working class, but she shows remorse when her own guilt is exposed. The stage directions tell us that she is â€Å"very pleased with life† and is young, attractive and has just become engaged. However, she does not know about the struggles of the working class and soon expresses horror at her father’s treatment of Eva Smith. Although she has probably never before considered the impact of her decisions on the working class, she shows compassion immediately she hears of Eva Smith’s death. She first exclaims â€Å"How horrible!† and proceeds to tell her father â€Å"But these girls aren’t cheap labour – they’re people.† However, when the Inspector reveals Shelia’s role in causing the chain of events that lead to Eva Smith’s suicide, Shelia is horrified by her own part in Eva’s story and is moved to tears. She feels full of guilt for her jealous actions and blames herself as â€Å"really responsible.† Shelia acknowledges her blame and admits to her jealousy actions, marking her as more progressive and open-minded than the older generation consisting of her parents. Shelia is starting to change and becomes increasingly sympathetic and pro-socialist as the play progresses. As the Play continues, Sheila is presented as being increasingly perceptive and we can see this when after her interrogation, she changes and in a sense begins to adopt the Inspector’s character. When the Inspector starts questioning Gerald and Mrs Birling, Shelia not only insists on watching, but also helps the Inspector by filling in minor details and asking questions of her own. We can see this shortly before Gerald’s questioning, Shelia tells the Inspector â€Å"I don’t understand about you† then â€Å"she stares at him [The Inspector] wonderingly and dubiously† and when Mrs Birling enters â€Å"briskly and self-confidently, quite out of touch with the little scene†¦ Shelia feels this at once. † Shelia is also the first one to realise the Inspector’s semi- omniscience, saying that â€Å"No, he’s giving us the rope – so that we’ll hang ourselves.† Shelia insists that Mrs Birling must not â€Å"build a wall between us and the girl† as â€Å"the Inspector will just break it down,† The effect of these stage directions and dialogue, is to emphasise how Shelia is becoming increasingly perceptive and begins to see through her family’s translucency. We can tell that Shelia is becoming increasingly perceptive and can see how the entire family is involved in this scandal. – Sheila acknowledges the Inspector’s. Realises everyone is to blame, and by not accepting the blame they are digging their own graves. Superior to her family in the sense that the knowledge has hit her; she knows that her family have done wrong. You not only knew her but you knew her very well.† – Perceptive; Knows that everyone is to blame; becomes perceptive. already aware of her actions and how they are wrong. She is willing to change her views but there is a sense of holding back throughout the play, like how she feels the need to share the blame. This is her internal conflict between the views she has been brought up with and the views she knows are right. Priestley uses Sheila to show how the younger generation can change views & realise their mistakes. Shelia’s transformation from an immature girl to an emphatic and mature woman during the course of the play is used as evidence that the younger generation can stop and prevent tragedies such as Eva Smith’s death from happening. Priestly uses Shelia to show that people can change from their capitalistic and materialistic society. ways to a more Socialist and equal society. He does this by showing all the disadvantages of following the capitalist ways by using Sheila as an example and by this, it makes the audience realise the way they are living has a serious effect on the working class (the death of eva smith) and that they should change their ways (like Sheila did) and they will have more sense of morality in their conscience. She admits her guilt, saying that â€Å"It was my own fault† and â€Å"I’ll never, never do anything †

Child Development Essay

The difference Between the Sequence and Rate of Development Children’s development generally follows a predictable sequence of stages known as milestones. However, occasionally a child may skip a stage or go through a stage very quickly e. g. a child may miss out crawling and move straight from sitting to walking. An example of a sequence is the physical development of a baby where movement begins with their head and then downwards and from the centre of their body outwards. The time of a child’s development milestone isn’t as consistent as the sequence because children’s stages of development happen over different rates rather than particular ages. An example of this is that children don’t begin walking all at the same time. Some children are learning to walk before their first birthdays whereas others may learn to walk many months later. However, it is important to understand that although a child may be developing slower in certain aspects of development, they maybe excelling in others and that all children are generally following the same sequence. 2. 1 Personal Factors Affecting Children’s Development Early childhood development can be affected by a number of factors. A child’s health plays a crucial role in their development and can be determined by factors including the genetics they inherit from their families, malnutrition from a poor diet and poor conditions in their environment. Unhealthy children may find they are less equipped to tackle problems in comparison to healthy children. They may also be restricted in participating in activities which can have a detrimental effect on building relationships with others, access to creating an understanding of their environment and their progression in motor development. Disability can have a profound effect on a child’s development. The three core areas of disability are physical disability, learning disability and sensory impairment. Normal development involves children to be able to interact with their environment, and to understand their findings. Children with physical disabilities will often be restricted in their ability to effectively interact with their environment which can then have a detrimental effect on their ability to develop cognitively and emotionally. The limitation of exploring their environment can also impact on their motor skills due to lack of mobility. Furthermore, children who spend time away in hospital may have limited opportunities to develop age appropriate social skills, language skills and speech. Learning disabilities can affect children’s ability to grasp, process and analyse information. Disabled children often show an uneven pattern of development e. g. language development and physical development which can have some effect on their ability to interact with others. Inadequate interaction with others may have a negative influence on a child’s personal skills, their self esteem and often causes a reluctance to face problems. Children with sensory problems such as visual or hearing impairments may experience difficulties including mobility, language development and communication skills. Visually impaired children often suffer with mobility issues hindering their physical development which reduces their ability to explore their surroundings. It also interferes with engaging in imaginative play limiting the child’s ability to develop imitative skills. Hearing impaired children commonly lack language and communication skills as they have a reduced opportunity to take advantage of the critical early period of language development by hearing people’s voices. The lack of communication skills can impact on the child’s ability to engage with other children. 2. 2 External Factors Affecting Children’s Development Poverty can create a lasting disadvantage in children’s development. The areas of poverty to take into account are housing, diet, education and leisure activities. Children who are underprivileged in these areas are more likely to face challenges with their social and emotional development leading to behavioural problems. This can leave them at risk of developing negative relationships affecting social skills, academic skills and self esteem. Poverty can also influence a child’s health where poor housing and diet and a lack of leisure opportunities often lead to obesity, malnutrition and a likelihood of becoming ill. This can affect a child’s ability to join in activities with other children hindering many areas of development. The family environment can have a profound effect on a child’s development in both a positive or negative nature. Children living in a positive family environment often develop good social interaction with others as a result of positive relations with family members. Therefore this may impact on a child’s development in learning areas such as personal, social and emotional skills and communication, language and literacy skills. Similarly to poverty factors, family factors can also influence a child’s academic pathway. A child with underdeveloped social skills may express themselves with inappropriate behaviour, a lack of interest to learn and an inability to create positive relationships thus reducing the chance to progress and succeed in a predominantly social environment as is education. Personal choices are another major influence regarding normal development. As children grow, they develop a greater independence and are presented with more choices to which can impact on many areas of development. A prominent area of development in which a child’s personal choices impacts on is their relationship with food and physical activity. In recent times and partly influenced by the media, children’s eating habits have become increasingly unhealthy and in addition, children’s physical activity has declined. This has resulted in many children becoming overweight or obese and even diabetes. The consequences of this is likely to impact on physical development as children who are suffering from the above are more likely to be restricted in participating in all areas of physical activity in contrast to their peers who have a healthy lifestyle. The development of a child may also be impacted upon if they are in care of the local authority. An unstable living environment may affect children in many negative ways as often the child may move to various care settings on a regular basis. With this in mind, a child may develop issues with regards to their emotions. A lack of confidence and self-esteem may arise resulting in anti-social behaviour thus impacting on social skills. Academic ability may also be diminished through the inability to socialize effectively as well as many other areas of development in which social skills are essential. Education is an important area of a child’s development as it determines children’s academic ability through their education pathway. In particular, this influential area impacts on a child’s cognitive development in which they gain skills in reasoning, understanding and the ability to solve problems. Education is not only acquired through schooling, it is also gained in the family environment via social activity and family life in general. Educating through schooling can develop a child’s confidence in their ability, encourages positive social behaviour and helps children to understand the norms and values which are appropriate in society. 2. 3 How Theories of Development and Frameworks to Support Development Influence Current Practice. There are many theories which were created in order to understand children’s development. These theories are very important as they often have and influence on current practice. Piaget’s psychological theory of development was of the role of maturation, that by growing older a child would have increased capacity to understand new and differing concepts. This though was not a smooth learning curve but one which was transitional. These stages occurred at specific age ranges; 18 months, 7 years and 11 or 12 years. This appears to have impacted the school curriculum as a basis of when children are capable of understanding new concepts and ideas. The way in which a child adapts to these new changes or differences to their perceptions of the world is through assimilation and accommodation which work in unison. Assimilation refers to the inclusion of new concepts into existing schemas whilst accommodation refers to the challenges to the existing schema and accommodating ones thought processes around the differences. Only at the specific stages of maturation will a child be able to assimilate and accommodate for these new concepts. This approach can be perceived as rigid as although a child may not learn in a smooth learning curve, they may progress at different rates at a lesser staggered approach. Vygotsky’s theory of development differs to that of Piaget in that development was ‘proximal’. The ‘Zone of Proximal Development’ (ZPD) promotes the notion that children develop through their engagement with adults and activities alongside their peers rather than through teaching or by working through concepts and challenges alone. It was the development of language and articulation of ideas that would govern a child’s development and may be seen as an enabling approach that will allow a child to solve challenges and develop in a way that they will as a final result be able to perform the task alone. This approach has proved to be influential with regards to early years education particularly in the frameworks of England and Scotland in that there is an emphasis placed on building positive relationships with adults and other children in the setting. Furthermore, children are encouraged to work together during activities thus promoting teamwork in order to conquer challenges and in addition play an active role in their learning. Skinner, who adopted a behaviourist approach to learning developed the theory of operant conditioning. This theory suggests that a child’s behaves and learns via creating an understanding based on consequences and reinforcements. These reinforcements are divided into three sub-groups described as positive reinforcers, negative reinforcers and punishers. Positive reinforcers are a form of reward in response to being presented with a desired outcome for example, if a child has created a nice piece of work they may be given praise or a sticker as a reward. This then reinforces an understanding that they have done something good to which they will aim to continually reproduce. Negative reinforcers also produce repetition in behaviour in that they are used to stop something from happening for example, a child may try to avoid one of their peers due to the fear of having their favourite toy being taken away from the understanding of previous experiences. In contrast to the above, punishers are believed to weaken the repetition of behaviour such as if a child hurts a member of their peers they may be put in a reflective corner to recognise their inappropriate behaviour and if this process is repeated, the child will understand and aim to avoid this consequence. This theory links in with practice today in that children are often rewarded with positive reinforcements when behaving appropriately for example sharing during activities, comforting a peer who is unhappy or following a task with good results. Furthermore, punishers are also used in todays practice when a child is behaving inappropriately in which tactics such as the reflective corner as well as a telling off are effective in breaking the repetition. 3. 1 How to Monitor Children’s Development using Different Methods. A child’s development is monitored in a number of ways which includes observations, parent – practitioner meetings and standard measurements. Observations can be carried out in a variety ways and provide valuable information in terms of a child’s development. Narrative observations involve watching a child or children during an activity and making notes to what has been seen including all areas of behaviour. In this form of observation it is important that the practitioner who is observing remains unnoticed in order to avoid a change in behaviour of the child or children. Time sampling observations involve making a record at regular intervals of what a child is doing which focuses on a specific behaviour for that particular time. An example of this maybe during outdoor play time in which a child’s social interaction could be observed. Event sampling observations involve focusing on particular events in order to build up a pattern of children’s behaviour over a period of days or weeks. In this form of observation, the events leading to behaviour, during behaviour and after behaviour are recorded in detail. Standard measurements may also be used to monitor a child’s development. This method of assessment is employed by various professionals in order to assess development in areas such auditory, health and education. Standard measurements in contrast to having an overall objective, focus on a child’s development in relation to the overall population and furthermore, is used to determine whether a child has a particular deficiency in an area of development. This form of monitoring children is of particular use when monitoring disability or suspected disability in a child as it places all emphasis on one child whilst using a range of assessment methods to determine any apparent problems. 3. 2 Reasons Why Children’s Development May Not Follow the Expected Pattern. There are a number of reasons in which a child’s development is not following the expected pattern. Disability may affect a child’s development in a range of areas which include physical development, personal development and social development. In some cases disability can restrict a child from participating in normal physical activity, for example some settings may not be wheel chair friend in areas such as outdoors. This in turn may prevent a child from being involved in the same activities as other children thus impacting on their physical development. With this in mind, outdoor play is important whilst developing effective social skills. Children often use a range of communication skills whilst exploring and discovering therefore deprivation of social interaction may have a harmful impact on a child’s personal and social development. Children with emotional problems are also at risk of not developing along the expected pattern. A child lacking in confidence and self-esteem can often become reclusive and struggle with communication in particular during situations where it is loud and fast paced such as in a nursery environment. Children who tend to hide away from the action are inevitably missing out in areas of learning and development and is unfortunately often carried through to later life. Environmental factors are another area to consider in relation to an expected pattern of development. The home environment can have a profound affect in many areas. A negative home life may often determine a child’s ability to socialise effectively thus affecting numerous other areas. Due to a lack of social skills, a negative impact may be made on a child in education and as a consequence their academic achievement may be at risk. In addition, cultural difference may also play a part as there are a variety of ways in which different cultures nurture their children. Some cultures, for example in western society encourage freedom and independence. This in turn gives children the opportunity to discover new things and develop and understanding of the world. Children with learning difficulties often follow an uneven pattern of development. Tasks and activities are often more of a challenge for children with learning difficulties in which failure is not uncommon in academic situations and as a result can lead to frustration and issues regarding self-esteem. In some cases with these personal issues, a breakdown of communication can emerge resulting in a negative impact on areas of learning and development which rely on effective communication skills. How Disability may Affect Development. Disability can have a substantial influence on a child’s development. Disability covers three areas in which normal development is more of a challenge in contrast to children who are not disabled. These areas include physical disability, learning disability and sensory impairment, all of which may hinder development. Due to the interdependence of learning areas in order to maintain normal development, disabled children as a consequence are more unlikely to develop at the same rate as other children. For example, a child with a physical disability such as being wheel chair bound may find it a challenge whilst exploring the environment. This could have a knock on effect in learning areas such as social interaction, communication and knowledge and understanding. This then in turn may be detrimental in terms of developing positive relationships with their peers which can often lead to social rejection or bullying. As a consequence of this, a child may develop personal and emotional issues manifesting itself in reduced self-esteem and confidence resulting in reclusion. How Different Interventions can Promote Positive Outcomes for Children where Development is not Following the Expected Pattern. If a child has been recognised as not following the expected pattern of development, interventions are made in order to establish where the problem lies and the best way to tackle it. External practitioners known as agencies may then become involved and assess the child whilst providing support and expert advice to the family and the nursery or educational setting. These agencies may include paediatricians who are responsible for monitoring progress and make referrals to additional healthcare, health visitors who offer advice and support to families and physiotherapists who are responsible for working with the physical problems of disabled children and young people and suggest exercises. Speech and language therapists provide support to disabled children who have problems with their speech and language. They also offer advice on communication to the parents whether it is verbal or non-verbal for example using sign language. Other areas of intervention include the role of the Educational Psychologist who assesses the way in which a child learns and identifies issues with a child’s learning. They can then identify how to benefit a child’s learning by creating Individual Education Plans (IEPs) and are responsible for managing the child’s statutory assessment and the issue of a statement of needs if required. In nursery and school settings special educational needs coordinators (SENCO) can become involved in the coordination of activities and the provision of support to meet the specialised needs of disabled children. In many cases multi agency and partnership working is adopted as it provides integrated support for children who are not following the expected pattern and their families. Supporting children with additional needs and their families with a range of agencies working collectively provides more effective care for the child due to the sharing of information and agreement as to how to implement plans. The Early Years Foundation Stage (EYFS) supports this practice as a way of contributing to a child’s development as this information shared may aid any further assessments. The Importance of Early Identification of Speech, Language and Communication Delays and Disorders and the Potential Risks of Late Recognition. It is extremely important to identify delays in speech, language and communication as soon as possible. Early identification of speech and language delay is critical to a child’s development as it is interconnected and is a key area with regards to many other areas of learning and development and furthermore, it is essential whilst developing the ability to communicate. With the inability to use effective language, a child’s cognitive ability may become weakened as both these areas are strongly linked to each other. Language delay can influence a child’s ability to understand concepts and develop intelligence amongst other areas of cognitive development. Communication and speech delays are also important to identify as they determine a child’s ability whilst interacting with others. In addition they can affect a child’s emotions, in some cases resulting in anti-social behaviour, thus impacting on areas such as education. However, through early identification and intervention, the impact of speech, language and communication delays may be significantly reduced thus creating a more positive future for children. 4. 2 How Multi-Agency Teams Work Together to Support Speech, Language and Communication. Multi-agency and partnership working plays a key role with regards to a child’s speech, language and communication development. When it has been recognised either by a parent/carer or whilst in the nursery setting that a child is showing signs of difficulty in these areas, the child would then need to be assessed by either a health visitor or general practitioner. This would then enable a greater understanding of where the problem may lie and furthermore exclude a number of other possibilities. Once a diagnosis has been found, the child may then been referred to a variety of agencies in order for further assessment and to create a plan to tackle the problem areas. These agencies may include speech and language therapists, educational psychologists and specialist teachers who provide support for children who have sensory impairments, learning difficulties or communication difficulties. These agencies will often work together in collaboration discussing and sharing information which in turn enables the child to make maximum progress. Furthermore, the agencies will work together to develop strategies, provide knowledge and in some cases provide resources to parents/carers and the nursery setting. 4. 3 How Play and Activities are Used to Support the Development of Speech, Language and Communication. Effective play and activities are beneficial in order to support a child’s speech, language and communication development. The nature of play and participating in activities generally involve a great deal of social interaction with others. Therefore by providing play situations and activities that support these learning areas, children’s development will be enhanced. Toy animals are an effective play resource. They engage children into the natural world and encourage them to imitate movements and sounds which in turn enhance a child’s speech development. Nursery rhymes and singing encourage the development of language. Children who are exposed to these activities have a greater ability to listen and understand words and actions. Nursery rhymes also enhance a child’s ability in reading as a result of the development of language. Reading books with children can enhance their communication skills. Stories can generate interest where children become inquisitive. Children often ask questions and discuss ideas which can enhance their ability to communicate with each other. In addition to the above, a child’s speech and language may be developed by role modelling in which they will learn to use new sounds and words by listening and engaging in general conversation. With this in mind and from own practice I feel it is important to provide appropriate speech for a child to be exposed to, using clear and slow language whilst altering vocal pitch in order to convey grammatical information. Furthermore, I feel if a child has attempted to say a word with ineffective results, it is important to praise the child for their effort in order for them to continue trying. 5. 1 How Different Types of Transitions can Affect Children’s Development. Transitions are a significant stage in a child’s life and can affect them in a range of ways and in a number of areas of development. They are an nevitable part of growing up, however it is important to recognise and understand the signs and the impact of transitions on children’s development. A change in the family structure of a child in terms of an additional sibling may have an impact. The child may feel their relationship with their parents is threatened by the arrival of a new baby and they may feel they are getting unequal amounts of attention. The child’s personal and social development may be harmed during this transition. With this in mind the child may develop issues with self-esteem as a result of receiving less attention than previously. The child may also develop anger issues from seeing the frequent attention and care being provided to the new baby which could then in turn manifest itself in sibling rivalry. The position of beginning nursery or school is another major transition for a child which may impact on their development. A new and unfamiliar environment may be a daunting experience for many children. Children who are less outgoing in comparison to their peers may try to avoid interacting with others and avoid social activities. This could then result in the child becoming a recluse resulting in missed opportunities to play, learn and develop. A child’s admission into an institution such as hospital due to ill health is also a significant transition which could impact on their development. Social interaction may be diminished in particular of children who stay for long periods in hospital. Through this lack of socialising, children may become underdeveloped in others areas including their knowledge and understanding through missed opportunities to explore the environment with their peers developing new ideas and perspectives. Moving to a new house or location is another transition which can impact on children’s development. This can be a traumatic time and in particular of a child entering the care of the local authority. Often in this situation a child has moved around a number of locations thus creating a sense of instability resulting in personal issues. These issues are often expressed in the form of anger, isolation and anxiety which in turn can hinder normal development. Furthermore, many children in this situation come from broken families which in some cases involved abuse and neglect. With this in mind when involved in a situation of this type, it is important to build trust whilst working with the child in order to prevent a further negative impact on their development. 5. 2 The Effect on Children of Having Positive Relationships During Periods of Transition. Transitions are a significant and potentially harmful experience in children’s lives, therefore it is important to provide a positive and supportive network around children in order to make transitions an easier and more comfortable process. A child who is undergoing a process of transition whilst receiving positive support and encouragement is more likely to accept changes in their lives and develop a greater confidence in the transition process. A strong relationship with someone such as a key person in an educational setting can benefit a child’s transition. A child beginning nursery will be presented with an unfamiliar environment in which a key worker’s job is to develop a close relationship with the child and provide support allowing the transition to run more smoothly. In some cases a key worker may change settings or may be away for a long period of time such as maternity leave. In these situations a child may react negatively to the loss of familiarity which subsequently may impact on their development. Therefore it is important to provide additional support to the child via attention; reassurance and encouragement in order to alleviate further negative affects whilst a close relationship with a new key worker is being formed. Children encounter transitions with an array of experiences in which some may be positive and some negative. Children generally will always be worried. Confronted with unexpected transitions, like divorce or death, a child may feel excluded or to blame or angry. An understanding of their experience and the possibilities of what is going through their heads and giving a thoughtful and sympathetic response will often help bring them through the transition and in turn lead to a more confident and rounded child.

Paradoxical Twins Acme and Omega Electronics

Case Study on Paradoxical Twins Acme And Omega Electronics By ABC Paradoxical Twins Acme And Omega Electronics Defining the issue After reading the case of the â€Å"Paradoxical Twins Acme and Omega Electronics†, I found Both Acme and Omega produce similar products and offer similar services. Acme president John Tyler is a very tough going individual and he is portrayed to be an autocratic individual because there is one way communication in Acme. The case provides an opportunity to evaluate both Acme and Omega’s organization structure of a business.Both companies used to have the same organizational structure but after they were sold to different investors, as a consequence of this, each company has its own procedures and company policies. Following are the same facts about both the company mentioned in the case after they became the separate business entity. Acme retained original management and promoted GM to the president. They have well defined organizational struc ture  and  decisions are often taken by top management without consulting manufacturing department.And they have  well defined job responsibilities and authority. Omega  hired a new president and upgraded several existing personnel within the plant. They don’t have the organizational structure and they believe that  Organizational chart seems like artificial barrier. They have a participative management style of leadership and they don’t have well defined job specification. Acme has shipped the 100 prototypes on 2 shifts, and 20% of  these units were found defective. While Omega has shipped the100 units on time, and no defective items were  detected.Despite of these facts, and although, as seen in the previous section,Omega was more effective than Acme, the photocopier manufacturer decided to split the final contract between  Acme and Omega, under the conditions of maintaining zero defects and lowering the final cost  Justifications of this decision c ould be: 1-Acme retained the original structure of Technological Products of Erie, and has been able to be an Omega in profitable contracts in the past. This has formed a good reputation for Acme that might have contributed in giving them a chance to have a ortion of this contract. 2- Acmes price was slightly lower than Omega’s, and since the photocopier manufacturer have conditioned high quality, I t might have been more profitable to choose  Acme as well as Omega. 3-Omega was not rejected because that would be unethical and may be illegal since they met the deadline and provided high quality inputs to photocopier manufacturer. At Acme: The high formality of coordination, and the  tall hierarchy of the organizational chart, has affected the way activities were being done.The most important effects can be summarized as follows: 1-Little information was communicated to the organization as a whole and between different departments. 2-Lack of motivation, as some manager†™s voiced. 3-Some inertia against trying new methods of work existed. 4-Coordination between divisions was not high enough that some important decisions were wrongly taken. At Omega: 1-Due to the highly informal fashion work was being done in,employees had an ambiguous view of their own roles. 2-Information sharing was high among all levels, with sometimes caused a waste of time. -Innovative thinking was encouraged. 4-The work was  highly collaborative Analyzing the case data The paradoxical twins describe two organizations, Acme and Omega  Electronics that  are competing for the same contract for manufacturing a memory unit to be used in a photocopier. Omega, having an organic structure, wins the race because they are able to produce the higher quality memory unit. On the other hand, Acme having mechanistic structure seems less competent and less reliable because of its low quality memory unit which they are unable to produce in time and some of its prototypes fail to work. Omega even corrects a design error in the original blueprint, which improves product quality. But, both the company is given half the order, and they were encouraged to find the way to reduce the cost  Ã‚  and Acme takes advantage of this opportunity to experiment to find ways to reduce its costs, whereas Omega does not. Finally Acme discovers the way to reduce the cost by 20% and they won the contract. Omega may have won the battle, but Acme has won the war because its mechanistic structure fosters a concern for technical efficiency and cost reduction in what is a routine manufacturing environment.In this particular case, Acme decides to run a â€Å"tight ship† (mechanistic structure) in order to increase productivity and efficiency, and to decrease costs. The advantage of this strategy is that they can undersell their competition (Omega) by selling at a lower cost. Omega, on the other hand, is nearly too opposite. They run a more organic structure, which relies heavily up on communication, delegation and teamwork. This strategy allows Omega to effectively compete with Acme by stressing reliability and by placing emphasis on quality.Omega’s decentralized, organic approach allowed for the building of prototypes 10 days faster than Acme, correction of errors, and a highly reliable prototype—much more reliable than Acme’s, which had a 10 percent failure rate. Omega was more effective when evaluated by these criteria, although Acme’s prices were lower than Omega’s because of that Acme won the competition and which was a fair result in my opinion. Its mechanistic structure provided it with the management system and incentives needed to improve and reduce its manufacturing process, so that Acme won the final race over Omega.Generating alternatives * Change in the organizational structure of both companies is needed. * Development and adaptation of new technology and techniques is required in both companies. * There should be a change in the workflow of the companies. * The merger of both companies is also an option open for both companies. Selecting decision criteria Selection criteria for the alternatives is performance and working style along with organization structure is adopted to find and recommend the alternatives. Analyzing and evaluating alternativesSome changes can be made at both plants that would increase efficiency of work and hence enhance their competitive advantage against each other. Selecting the preferred alternative Alternative-1Change in structure Omega is a decentralized organization, where managers and subordinates delegate important decisions to lower level about new organizational projects. Omega's management believes in mutual adjustment, which is the practice of using judgment on problem solving and also creates an informal way of communicating with each other rather than using standardization or written rules.There is not clear cut job analysis (job description and specifi cation). Sometime new employees don’t know what to do for a month and even longer. Omega's organic structure gives the employees more flexibility to innovative thinking, and creates a unity within the organization but it is not enough to be the effective organization. Omega should have mix organization structure; it means it would be better if there is a mix of mechanical and organic organization structure.There should be a formal communication channel to make sure that information is passed down or up whenever necessary. In my opinion, the company President Jim Rawls doesn’t have proper control over the employee’s functions and activities due to the lack of properly designed structure and communication network. They communicate information by direct meeting which is not good all the time especially during the rush time. Not only this, but also, the president spent too much time on listening to suggestion rather than having his own clear cut idea.Therefore, in c onclusion, to solve this kind of problem they should have transparent communication network within the organization to make sure there are no barriers in effective communication, they should define the job authority and responsibility of each task, there should be some chain of command in the organization or the top level management should decide in certain things which critical to the organization. They should change the structure to mechanistic structure and finally they should change their technology to mass production so that they also can reduce the cost of production and be more competitive in the market place.To be effective, Omega electronics should have some kind of hierarchy where employees feel themselves in the chain of command and there should be clear authority and responsibility of each employee. They should make sure that they communication channel within the organization is effective and transparent for the efficient and prompt flow of information. Alternative- 2 Me rger In the case of Acme and  Omega, the high level of competitions seems to be the main motivator for both plants to strive excellence, once they merge, this motivator will vanish.Another problem that might arise is a cross cultural conflict between members of the two  plants. At Acme, every role is clearly defined, and the specialization level is high, while at Omega, roles are spread among members and specialization is not that high, conciliating such differences will be a  hectic job. If those two issues were overcome, combining the well defined structure that Acme holds and the skills of its workers, with flexibility and the innovative nature of work that Omega provides,An Acme Omega merger would be a successful one and a great competitor to other plants in their industry Developing an action/implementation planAt Acme: I would be of great benefit of cross functional teams were introduced into the structure to handle jobs such as the one in this case study. It would also be a great motivator and booster  of quality of work if  managers as well as specialists were given some open space to share their view collectively rather than the unidirectional channels that are adopted at Acme. This will  also need a higher level of coordination between departments. Innovation should also be highly encouraged, due to the high pace of change and introduction of new products in Acme’sindustry.At Omega: The informal nature of the structure seems to be working fine,except that it needs a bit of formalization and  clarification of  people’s roles. This structure was a point of strength for Omega in this bid; however, it won’t work for other tasks that need faster accomplishments of the activities. For example, instead of  exchanging opinions and suggestions most of the time, this can be organized using information sharing systems that centralized data that everyone in the organization needs.

How have anthropologists responded to colonialism in different Essay

How have anthropologists responded to colonialism in different historical moments - Essay Example In regards to this, anthropologists have been intrigued to study response of certain areas to colonialism at different times in the history (Serena & Warms, 2010). Colonial era binds modern anthropology practices and origin. However, the eighteenth age of European enlightenment was the cause of the colonialism that characterized the nineteenth century. The anthropologists were intrigued to articulate passive subjects in an essentially manner because of the industrial revolution in the 19th century and its romantic retrenchment. Approaches to colonialism are either in view of ideology and symbols environment and economy, and biology. Moreover, science and rationalism were some of the impetus to the anthropologist’s movement. Anthropologists provided the basic information that was fundamental in governing of the colonial government possessions in the first half of the twentieth century. In regard to this point of view, the anthropologists’ demanded for financial support f or their projects from the colonial governments. Since colonialism was destined to occur with or without the support of the anthropologists, their emergence was therefore not meant to support the colonialists (Serena & Warms, 2010). ... Cultural changes are not static, therefore, the end decline in colonialism did not imply an end to, foreign influence, foreign intervention, or forced cultural change. Modernization advances to development have been contributed by anthropologists because they were drawn into it by their own desire to support and the needs of the government. This is attributed to the training of the development of development anthropologists as intermediaries between the recipients of aids and the organizations. Their contribution in colonialism is associated to their capability and comprehension to provide well-argued appraisal and analysis. The following case studies shows the contribution of anthropologists in the colonial era in West Africa on monetary transition and Aboriginals population in north Australia (Serena & Warms, 2010). French colonialists’ administration unsuccessful failed in their attempts to substitute West African Volta region, currently known as Burkina Faso, local monetar y form of cowry shells with its francs for about a half a century (Sahir, 2004). This was based on the stiff opposition that was staged by the local government. Cowries gained vitality despite the prohibition from the colonial governments because the emerging urban market in the Volta region had accepted them as a medium of exchange. Conflicts that were generated by the monetary policy and the colonial system gave birth to the practical difficulties that acted as an impetus to the local government to implement measures to boot the use of their local currency. Before the arrival of the French in the Volta region, commerce was characterized by traders commuting with their goods on their donkeys or heads from one

Pv system 2 Coursework Example | Topics and Well Written Essays - 500 words

Pv system 2 - Coursework Example Semi conductors are used in photovoltaic cells to provide voltage as a result of light. The semiconductor absorbs the light thereby knocking electrons and letting them flow freely. This is a typical conversion of light to electricity at atomic level. The suns power originates from the fusion of Hydrogen. The proton-proton reaction produces deuterons, which is the nucleus of an isotope of Hydrogen 2 that contains one neutron and one proton as a result of the ejection of the positron and an uncharged neutron form the deuteron forms the nucleus of a deuterium which is a heavy Hydrogen (Hedegus and Luque 79). Deuteron and proton combines to form triton or Helium 3 which is an isotope of Helium. Helium 4 can also be formed through the combination of two Helium 3 to form two protons and Helium 4 or a combination of triton and deuteron that produces energy, neutron and Helium 4. The total energy yielded is 26.7MeV. This may be obtained through calculations based on the atomic mass energy of Helium 4 nucleus (Hedegus and Luque 79) Part of the radiation is lost to the outer space through radiation as some is scattered by the atmospheric gases. Some of the heat that reaches the earth’s surface has an average intensity termed as solar isolation and ranges between 0.6to 1.0kW/m2. This is mostly absorbed by plants as humans also harness the solar energy to produce electricity (Hedegus and Luque 48). In the production of electricity, the solar radiations are concentrated by PV cells into a silicon wafer. This is usually done through optical systems concentration may also be done through luminescence (Gratzel 6848). Solar thermal power is an option of generating electricity through solar energy. Solar power is concentrated in solar power towers and focused into a fluid that bares a fluid. The temperature increases and it turns turbines thereby producing electricity. There are commercially available PV

Carriage of Goods by Sea Essay Example | Topics and Well Written Essays - 1000 words

Carriage of Goods by Sea - Essay Example The general principle regarding the application of the Hague Rules is that they apply by their own force (ex proprio rigore) to contract of carriage covered by a bill of lading or any similar document of title. Art. 2 and the definition of â€Å"contract of carriage† art. 1 (b) makes this clear.1 .Art.2 – Subject to the provisions of Article 6, under every contract of carriage of goods by sea the carrier, in relation to the loading, handling, stowage, carriage, custody, care and discharge of such goods, shall be subject to the responsibilities and liabilities, and entitled to the rights and immunities hereafter set forth†2 â€Å"Article 1 (b) – ‘Contract of Carriage’ applies only to contracts of carriage covered by a bill of lading or a similar document of title, in so far as the document relates to the carriage of goods by sea, including any bill of lading or a similar document as aforesaid issued under or pursuant to a charterparty from the moment at which such bill of lading or similar document of title regulates the relations between a carrier and a holder of the same.3 O chartered his ship to T, who in turn sub-chartered it on a voyage charter to Charlie for the carriage of a consignment of bananas from Jamaica to London. The voyage charter contained inter alia, a clause incorporating the Hague/Visby Rules. The voyage charter also contained a clause stating that the carrier should not deviate under any circumstances whatsoever except to save life.

State Sovereighty Essay Example | Topics and Well Written Essays - 1250 words

State Sovereighty - Essay Example However, the more powerful territorial states repeatedly violated the national jurisdiction of the weaker ones and were legally free to â€Å"make war, violate human rights, neglect the welfare of citizens, and damage the ecology†. (Weiss, 2007, p. xiv) This classical definition of sovereignty eventually came to an end as effected by the two Hague Peace Conferences of 1899 and 1907. The result of the conference was the foundation of three conventions and three declarations which stipulated the laws that would govern international attitude towards land warfare, sea warfare, and peaceful settlement of disputes. Sovereignty in the classical sense was challenged by economic globalization and the development of alliances, regional coalitions, and shared currency. It was imposed upon by victors and the emerging community of nations clamoring for a secure and peaceful co-existence. Furthermore, it was realized that respect for human rights were equally important as territorial integrity and that states have a dual responsibility; internal respect for the well being of its people and external respect for the sovereignty of other states. Bodin first introduced the modern meaning of sovereignty during the sixteenth century. Through him, we are able to identify the modern definition of a sovereign state as a group of people living in a community, organized under a sovereign government which exercises the power of making and enforcing laws within the community, and is not itself subject to any superior government. The modern meaning of sovereignty is anchored on a people’s ability to adopt its own basic law, and to propose and adopt amendments to the basic law by directly deciding on all issues, instead of delegating decisions to national legislatures, and a duty to protect human rights. According to Daniel Philpott (2001), sovereignty has come closer to enjoying universal explicit assent than any other principle of political organization. (p. 3) The United Nations

Green Politics Essay Example | Topics and Well Written Essays - 1500 words

Green Politics - Essay Example Green politics began its earliest cruise in the form of the Green Party that was formed in 1980. This party began as a third party that follows a broad political ideology of global justice and preservation of the ecology. This was followed by a worldwide spurt of similar green parties. In Australia, the same decade saw the birth of the Green Australia Party. It came from the Franklin River Dams campaign during the 1980s which proposed to address issues like peace and democracy at the grassroots level. (www.wikipedia.com) Britain soon followed suit with environmental politics high on its list of priorities. With a formal panel of 'green' advisors, Britain's green political movement has addressed issues that basically have to do with the environment more than anything else. Meanwhile, in Canada, the Green Party of Quebec took off in the 1980s to address issues like ecological preservation and other issues in the same vicinity. (www.wikipedia.com) These parties have made a point in a world where limited resources and unchallenged use of the same are coming under fire. They have managed to have a representation in governments apart from drawing attention to causes in the form of a place of priority on worldwide agendas. (www.wikipedia.com) One of the most basic features of green politics that makes it neithe... Foresight helps a green politician perform in accordance with issues that will influence the times to come for at least seven generations. Free of alignments that could tie it down in terms of leftist or right hand ideologies, green politics is that form of politics that creates the vision for furthering causes and catering to a more wholesome humanitarian purpose. By making use of foresight more than anything else, green politics helps in a global integration of goals and results. (Hawkins, 2006) Globalization Another important feature of green politics lies in its ability to combine global issues on a very global platform. Through its efforts to secure representation in national governments, green politics seek to address global issues rather than focus merely on national ones. Globalization is a real phenomenon that is fast combining the collective conditions of economic interests, peace efforts and other such endeavors that put issues on the map and help find solutions that will benefit the entire world. With an increase in the phenomenon known as globalization and the wide use of technology as a complementary feature, human society has changed and the needs have increased manifold. Changes in the political, economical and cultural arena have challenged and effected alterations within various professions. The autonomy of nation states and political parties has been under challenge because the global arena has tried to decrease it so to reduce their power and status. Also, trust has been replaced by target setting accountability as client-professional interactions have been limited in order for services and companies' profits to be increased. Finally, all these changes have affected and put under challenge international politics. This is further

Paraphrase Essay Example | Topics and Well Written Essays - 500 words - 9

Paraphrase - Essay Example Bad academic problems and financial problems are other signs (Donatelle). One addictive behaviour is excessive use of technology. People have become increasingly dependent on such gadgets as iPads and phones that provide them with better access to online information. Donatelle suggests that people addicted to technology can be identified by certain behaviors they exhibit including lack of sleep, lack of fulfilment of responsibilities toward their friends and family, excitement while using technology, bad performance, problems in family, social exclusion, and financial problems. Drug abuse is about consuming banned substances. Despite their legal authorization, drugs are misused. It is noteworthy that drug abuse is done for particular reasons and is not a deliberate action. Disproportionate or unnecessary use of drugs is described as drug abuse (Donatelle). Drug abuse mostly happens when the individual gets addicted to it. Drug misuse mainly causes its abuse. Drug abuse has long-term effects whereas drug misuse has mostly short-term effects. Alcohol’s effect on body and health can be categorized into short and long-term effects. Examples of short-term effects are disrupted sleep, headache, vomiting, problematic breathing, inaudible vocalization, and deteriorated memory. Examples of long-term effects include illnesses related to alcohol like liver disease, throat cancer, liver cancer, colon cancer, oesophagus cancer. Other effects include brain and nerve damage, social problems, sexual problems, and poor performance (Donatelle). Smoking also causes several short-term and long-term effects just like any other substance that is abused. Cigarettes contain nicotine which is very addictive. Tar and carbon monoxide present in the cigarettes cause lungs cancer and mouth cancer. This is smoking’s main long-term effect. Other effects experienced

Police Strategies Essay Example for Free

Police Strategies Essay The topic I chose to research about is which police strategy/tactic is most effective in reducing crime and disorder. There are various forms of policing such as community-oriented policing, problem-oriented policing, hot spots policing, broken windows theory, and zero-tolerance policing. COP is a model of policing that stresses a two-way working relationship between the community and the police along with the police becoming more integrated into the local community, and citizens assuming an active role in crime control and prevention. POP is a concept created by Herman Goldstein in which he believes the police should take the categories of crime, order maintenance, and service and break them down into discrete problems and then develop specific responses to each one. Hot spots policing originated from research that revealed crime is extremely concentrated in small areas. The broken windows theory is about how crime problems develop at place, and how police should focus their role to stop crime problems from arising. According to Paul M.  Walters, there is a strategy for COP to prevent crime and disorder which is referred to as response to incidents (R2I). R2I requires law enforcement officers to react to crimes or emergency incidents. In order to promote citizen confidence in the police, officers should swiftly respond to any such incidents and establish and maintain control over the situation. R2I also requires officers to respond proactively to crime patterns. This is accomplished through such tactics as directed patrol, targeted identifications, etc. However, if police administrators do not carefully manage the R2I strategy, their departments can quickly be overwhelmed by community demands. In order to manage increased calls for police service, administrators need to monitor demand and then research as many creative ways as possible to respond to these calls. There are many ways to respond to calls for assistance that do not require the immediate dispatching of an officer in a patrol car. Other, less expensive responses may satisfy the request just as effectively. Another way to better serve jurisdictions using the R2I strategy is to invest in current technology in such areas as communications, information, case management and analysis, and transportation which may include automated mug systems, records management and retrieval systems, automated aging systems, and mobile data terminals. Department managers must then use all their resources, both technological and human, in a balanced way that produces not just activity but also results that they can measure against their mission statements. Managing the limited resources of departments to respond effectively to both incidents and calls for service, while producing the greatest advantage for their communities, requires managers to make informed, professional decisions. Foot patrol and Neighborhood Watch programs are two other popular strategies for the effectiveness of COP. A number of evaluations in the 1980s reported that while additional foot patrol did not reduce crime, it did increase feelings of safety. If people are less fearful they might not withdraw from the communities, and the process of neighborhood deterioration might not begin. Neighborhood Watch programs have repeatedly been found to have little impact on crime. Residents who live in areas with more crime, and who live in inner-city minority neighborhoods, have been less willing to participate in Neighborhood Watch programs or any other activities that involve partnership with the police. The effect of whether COP works is hard to say and evidence is very mixed. It’s hard to evaluate since it’s done differently from police department to police department. While a number of questions remain, the future of COP appears bright. According to Paul M.  Walters, the heart of the POP approach is the concept that police must be more responsive to the causes of crime, rather than merely dealing with the results of crime. Maintaining neighborhood safety can be more beneficial to the community than merely treating isolated neighborhood problems. This approach represents a significant shift in how both the public and the police view the role of law enforcement in the community. Problem-oriented policing is a proactive, decentralized approach to providing police services designed to reduce crime and disorder, and by extension, the fear of crime. Department heads achieve this by assigning officers to specific neighborhoods on a long-term basis. Long-term involvement between the officers and neighborhood residents fosters the development of credible relationships based on mutual trust and cooperation. It also allows a high-level exchange of information between citizens and police officers, as well as mutual input concerning policing priorities and tactics for specific areas of the community. Problem-oriented policing also istributes police services more effectively across the community and targets high-crime areas for problem-solving approaches that allow law enforcement to define and deal with the causes of crime. This helps to neutralize the undue influence of special interest groups that can be the recipients of preferred services when no system of community-based priorities exists. Systematic reviews and meta analysis are a method for determining whether POP reduces crime and disorder. A study was conducted by Weisburg, Telep, Hinkle, and Eck. Whether they used a more conservative mean effect size approach or examined the largest effects on crime and disorder reported, they found that POP approaches have a statistically significant effect on the outcomes examined. Importantly, the results are similar whether we look at experimental or nonexperimental studies. The small group of studies in the review allows us to come to a solid conclusion regarding the promise of POP, but it does not allow statistical conclusions regarding the types of approaches that work best for specific types of problems. They think it a major public policy failure that the government and the police have not invested greater effort and resources in identifying the POP approaches and tactics that work best to combat specific types of crime. Moreover, a much larger number of studies are needed to draw strong generalizations regarding the possible effectiveness of POP across different types of jurisdictions and different types of police agencies. The portfolio of available studies does not allow us to draw conclusions about such contextual factors and suggests that U.  S. policing has adopted POP widely without an evidence base for deciding where and when it should be used. The central conclusion of our review is that POP as an approach has significant promise to ameliorate crime and disorder problems broadly defined. Hot spots policing is easier to implement than COP and POP. Research early on showed it had promise in reducing crime. It’s easy to implement as officers are still doing patrol and making arrests. Computerized crime mapping is used in nearly every police department that does hot spots policing. Some programs can do statistical analyses to identify hot spots and find trends in crime across time and space. The programs also can have maps updated with the latest data each day. Studies have found that hot spots policing is at least moderately effective in reducing crime. It’s so hard to know what exactly works because many studies also involve elements of POP and other tactics. The broken windows theory is widely viewed as effective in policing circles after it was used in New York City in the 1990s and the city had a large crime drop. There are several suggestions for how police could best prevent crime with the broken windows theory. Police should return to the order maintenance role. Police should not ignore disorder. Police should negotiate consensus with residents and users of public spaces about what is or is not acceptable in that area. The key is to deal with disorder quickly and not let it untended, and clean it up in areas that have declined. This is hypothesized to prevent fear of crime and maintain social controls in areas such as residents aren’t afraid to intervene and/or move away from the area. Some studies have found increased complaints against the police with the broken windows theory. In conclusion, the research I obtained about the various police strategies and tactics leads to an important statement. Unfortunately, there is no clear answer. There is fairly mixed and weak research evidence about the impacts of these tactics on crime. COP seems effective in fighting fear of crime and improving police-community relations but not in fighting crime. A report by the National Academy reinforces that the most effective strategies and tactics are those that target small locations, take a focused approach, and are highly proactive.

A Brief History Of Marketing

A Brief History Of Marketing In some ways marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of active market stalls and traders keenly engaged in convincing communications. Of course these traders would not have called their activities marketing and their activities may seem far removed from someone ordering airline tickets via a website. The concept of marketing that we now see has more to do with expansion during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change motivated by technological and scientific innovation (BBC history). One result was that for the first time the production of goods was separated from their consumption. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more refined ways of managing the distribution of goods. The production orientation era For much of the industrial revolution goods were generally limited and producers could sell pretty much all that they could produce, as long as people could afford to buy them. Their focus was therefore on production and distribution at the lowest possible cost and whatever marketing management that there was considered these issues (for example, reducing distribution costs, opening new markets). The sales orientation era From the begining of the twentieth century to the era following the Second World War (although the development was interrupted by the wars) competition increased and the focus of marketing turned to selling. Communications, advertising and branding started to become more important as corporations needed to sell the mounting outputs of production in an increasingly swarming market. Marketing was therefore still a slave to production, but focused on distribution, communication and persuading customers that one manufacturer goods were better than another. The marketing orientation era From the 1960s onwards most markets have become flooded (the size of the market remains the same). This means that there is now severe competition for customers. The refinement of marketing management has therefore evolved into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organization and therefore inform an organization about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They try to understand consumer needs (and potential needs) and allocate organizational resources properly to meet these needs. Modern marketers are mainly interested in brands. They are also increasingly concerned to ensure that employees understand marketing, i.e. that everyone within the organization involves themselves with marketing activities. Evolution of marketing It is hard for many to think, but when compared to economics, production and operations, accounting and other business areas, marketing is a moderately young discipline having emerged in the early 1900s. Prior to this time most issues that are now usually associated with marketing were either assumed to fall within basic concepts of economics (e.g., price setting was viewed as a simple supply/demand issue), advertising (well developed by 1900), or in most cases, simply not yet explored (e.g., customer purchase behavior, importance of distribution partners). Led by marketing scholars from several major universities, the development of marketing was in large part aggravated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could extensively benefit the seller/buyer relationship. In the old days of marketing (before the 1950s) this often meant identifying strategies and tactics for simply selling more products and services with little regard for what customers really wanted. Often this meant companies embraced a sell-as-much-as-we-can philosophy with little concern for building relationships for the long term. But starting in the 1950s, companies instigated to see that old ways of selling were wearing thin with customers. As competition grew rigid across most industries, organizations looked to the buyer side of the transaction for ways to progress. What they found was an emerging philosophy signifying that the key factor in successful marketing is understanding the needs of customers. This now famous Marketing Concept suggests marketing decisions should flow from initially knowing the customer and what they want. Only then should an organization commence the process of developing and marketing products and services. Three Eras of Marketing In the first era of marketing, we were presented with eye catching beauty in the surrounding background, which presented us with a certain calming effect; just what the marketing ploy needed. Then you noticed the colorful wide variety of assorted fruits that were available. You could stroll endlessly about, taking your time to decide what you wanted. There were no pushy salesmen, definitely no television ads, and most assuredly no harassing phone calls. In fact, it didnt take much more than a whisper of a suggestion to make the first marketing ploy work. It was simple, just tell the people they couldnt have the one thing that would allow them to know and have everything they ever wanted. What began as a small marketing ploy, snowballed throughout history, and I believe began the very first marketing era. The second era of marketing was easy to see coming. When the masses no longer sought out all that the market had to offer, it became clear that a new marketing era was forthcoming. Now was the time for the market to come to the consumer. A whole new range of strategies emerged amid declining sales. First there was the one on one, door-to-door marketing approach. While effective, it was a slow word of mouth process. It did not offer a quick response like the new profitable posters, or newspapers and magazine ads that followed. Even today, these marketing approaches continue, but by the time television and radio started selling advertising time, the marketing approach had again changed. Now advertisers could appeal not only to what the consumer needed and wanted, but to what they might want some day in the future. These avenues gave access to new marketing areas and ideas. This second marketing era gave people the ability to market things like houses, housing projects, and vacation res orts. Consumers no longer had to spend excess money on gas just to see what was available. In addition, college funds, burial arrangements and even retirement plans, were easily handled in the comfort o f your own home. Finally, we come to the third and final marketing era. Now, because of satellite and Internet capabilities, mass marketing is always available; weather you want it or not. It resounds in your ears from television, radio, billboards and the like. It is the first thing you see in the morning and the last thing you hear at night, before you turn of you television. In this present third marketing era, every vain imagination of man is marketed. It is not only marketed to those who have the money, but to those who have no money. They even direct their advertisements under age kids who have no money. The marketing strategies are so perverse now, they actually encouraged the under age and the low income classification of people, to lie and begin buying things on credit. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Electronic Media Advertising A television advertisement or television commercial-often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film (India)-is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. The USAs first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over America runs on Bulova time. The first TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R Toothpaste. Rural Marketing In recent years, rural markets have acquired importance, as the overall growth of the economy has resulted into considerable increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing, has emerged. But often, rural marketing is confused with agricultural marketing the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.

the machine that one the war Essay examples -- essays research papers

In the next couple of paragraph’s, I am going to be explaining the themes of irony and conflict in the short story, The Machine That Won the War, by Isaac Asimov. The setting of The Machine That Won the War is the future of the earth, and a great war had just been won against the enemy race. Two men, Swift and Henderson, are the main characters, and are debating over who really won the war for earth. They are discussing whether or not it was the giant strategy computer known as Multivac, or the men in charge of making the maneuvers and programming the computer. The author Isaac Asimov is using description and argument as his modes of discourse for the story. In the story, Henderson who is an excitable man, explained that the fact that Multivac was nothing more than a large machine, only capable of doing what it was programmed of doing. Henderson explained that some of Multivac’s data might have been unreliable. The great computer was capable of creating a direct battle which earth forces could be used to attack their enemies. However, with Henderson imputing faulty data, this caused some of the battle plans to be unreliable. Henderson’s internal conflict between himself losing his job and wanting to keep it made him jingle with the programming until it seemed right. Quote from The Machine That Won the War, on page 201. â€Å"Since the war is won, I’ll tell you what I did. I corrected the data.† â€Å"How?† asked Swift. â€Å"Intuition, I presume, I juggled them till they looked righ...

Erechtheion and Its Caryatids Essay -- Acropolis, Athens, ancient Greec

Located opposite the Parthenon, the Erechtheion is one of the most distinctive buildings standing on the Athenian Acropolis constructed between 421 and 406 BC. The Erechtheion replaced the Old Temple of Acropolis, which was destroyed by the Persians in 480 BC. The asymmetrical building was built of Pentelic marble, with friezes of black Elusinian limestone to take applied white marble relief sculpture. ( "Erechtheum (Erechtheion)" ) Since the complex temple sits on a slopping site, it has an irregular floor plan which consists of four chambers with multiple functions. It housed a great variety of ancient cults and many sacred objects, including the venerable image of Athena Polias in the east cella, a golden lamp made by Callimachus, a well containing sea water, which is known as the Erechtheian Sea, and the mark of Poseidon's trident, sacred shrines like the altar of Poseidon, and the altars of Boutes and Hephaestus. (Roberts, "ErechthÄ“um" ) To the south-west of the building sto od the olive tree, which is a gift of Athena to the city of Athens. The whole structure also consists of two porches, the north porch at the northwest corner is supported by six tall Ionic columns, stands at a lower level and gives access to the western cella, while below its floor it was believed to be the spot where Zeus killed the legendary King Erechteus with a thunderbolt. (theacropolismuseum.gr) In the south-west corner, there stands a uniquely projecting porch which is the most well-known part of the Erechtheion. It is supported by six massive female statues, and hence named the Porch of the Maidens, with the supporting figures known as caryatids. Below it stood the grave of Kekrops, another legendary King of Athens. (theacropolismuseum.gr) The se... ...ty Press, 2007. Oxford Reference. 2007. 3. â€Å"The Erechtheion.† The Acropolis Museum. http://www.theacropolismuseum.gr/en/content/erechtheion/0 4. "Erechtheum." Columbia Electronic Encyclopedia, 6Th Edition (2013): 1. Literary Reference Center. Web. 5. Plommer, Hugh. â€Å"Vitruvius and the Origin of Caryatids.† The Journal of Hellenic Studies, Vol. 99 (1979), pp. 97-102. The Society for the Promotion of Hellenic Studies. 6. Shear, Ione Mylonas. â€Å"Maidens in Greek Architecture : The Origin of the  « Caryatids  ».† In: Bulletin de correspondance hellà ©nique. Volume 123, livraison 1, 1999. pp. 65-85. 7. Lesk, Alexandra L. â€Å"A Diachronic Examination of the Erechtheion and Its Reception†, PhD thesis, University of Cincinnati, 2005. 8. Edmondson, J. C., and MyiLibrary. â€Å"Augustus†. Edinburgh: Edinburgh University Press, 2009. eBook Academic Collection (EBSCOhost). Web. 4 May 2014.

Death in Emily Dickenson Essay -- essays papers

Death in Emily Dickenson With the thought of death, many people become terrified as if it were some creature lurking behind a door ready to capture them at any moment. Unlike many, Emily Dickinson was infatuated with death and sought after it only to try and help answer the many questions which she pondered so often. Her poetry best illustrates the answers as to why she wrote about it constantly. She explains her reason for writing poetry, â€Å"I had a terror I could tell to none-and so I sing, as the Boy does by the Burying Ground-because I am afraid.†(Johnson xxiii). There is no doubt that Emily Dickinson is frightened of death and the unknown life after it. To release her fears, she simply â€Å"sings† her song in poetry. Still, little is known to why she truly wrote of death and life after death; yet it is apparent that many have tried to explore the subject at hand. Growing up in the 1830’s, Emily Dickinson spent nearly her entire life in the Amherst, Massachusetts, house were she composed many of the unforgettable poetry she is famous for today. Dickinson, often labeled as â€Å"the Virginal nun of Amherst†, has been said to be â€Å"anything but a total recluse† (Conarro 71). She spent her time reading influential books and magazines such as the Springfield, Massachusetts Republican, the Bible, George Eliot, Keats, Emerson, Sir Thomas Brown, and especially Shakespeare. Emily Dickinson also spent numerous hours tending to her garden and relishing the intimacy of long-distance relationships (Conarro 71-2). One such relationship was a preacher named Wadsworth, whom she loved dearly. Johnson points out the reason for her act of seclusion was t... ... The Belknap Press of Harvard University Press, 1985. Capps, Jack L. Wmily Dickinson’s Reading, 1836-1886. Cambridge, Massachusetts: The Belknap Press of Harvard University Press, 1966. Connarroe, Joel. Six American Poets. New York: Random House, 1991. Ferlazza, Paul J.Critical Essays on Emily Dickinson. Boston: Massachusetts, G.K.Hall & Co., 1984. Ford, T.W. Heaven Beguiles the Tired. Alabama: University of Alabama Press, 1968. Lucas, D.D. Emily Dickinson and Riddle. Illinois: Northern Illinois University Press, 1969. Johnson, Thomas H. The Poems of Emily Dickinson. Massachusetts: The Belknap Press of Harvard University, 1968. Keller, Karl. The Only Kangoroo Among the Beauty. Maryland: The John’s Hopkins University Press, 1979. Rutledge, David. â€Å"Dickinson’s- I Know That He Exists† The Explicator winter 1994: 83- 84.

Blue Cross and Blue Shields Association Essay

Blue Cross and Blue Shield Association is one of the many major health insurance companies in the United States. The company was started by a man named Dr. Justin Ford Kimball in 1929. Kimball started the program because he noticed that teachers had a huge burden of medical bills in his area. He started a plan for teachers to be able to have a three week hospital stay covered for as little as fifty cents a month. The first plan was a hit when over 1250 teachers enrolled at once (Blue Cross and Blue Shield Association History). The plan started to spread throughout the United States. In 1934, E.A. van Steenwyk designed the Blue Cross name and symbol. By 1938 there were 38 Blue Cross plans in the United States with a total enrollment if 1.4 million (Blue Cross and Blue Shield Association History). Blue Shield was developed in 1939 in California and was designed to cover the costs of physician’s services. In 1948, Blue Cross and Blue Shield merged and because what we know it as t oday as Blue Cross and Blue Shield. Since 1998, Blue Cross Blue Shield has over 3,012,571 customers insured (Health Insurance). Since the start of the company in 1929, Blue Cross and blue shield has expanded all across the United States and offers many insurance products. Blue Cross and Blue Shield offers a variety of different plans to meet a families’ or an individuals needs. Blue Cross and Blue Shields has over thirty eight independently ran and locally operated companies from Hawaii all the way to New York. The companies offer a variety of plans for medical, dental, and vision. There are many different options to choose from and plenty of resources available online to choose which is best. One plan the companies offer is the Consumer Directed Health (CDH) Plan. This is a high deductible plan that employers offer to their employees that have lower health costs for their employees because the employers cover part of the costs (Consumer Directed Health Plans). Some key highlights of the plan are lower monthly premiums, higher annual deductibles, preventive care at no cost or with modest copay, and combined deductible for medical and pharmacy  expenses (Consumer Directed Health Plans). There are two plans that can be combined with the CDH whi ch are Health Savings Accounts (HSA) and Health Reimbursement Arrangements (HRA). Both of these are where the employer helps the employee pay out of pocket expenses for medical care. There are a few other plans that the company offers such as Healthy Reward 2.0 which encourages employees to live a healthier lifestyle and earn rewards by doing so. Another plan is the Blue Choice Advantage Plan that allows the insured to go to any doctor they choose without a referral (Blue Choice Advantage). These are only a few of the health care plans offered by Blue Cross and Blue Shield and there are many more to choose from. Blue Cross Blue Shield also offers a variety of dental plans for the family or for an individual. The first program is called the CareFirst Blue Choice Discount Dental Program. This program offers twenty to forty percent off of all dental needs using the list of providers who accept this program. Another program that Blue Cross Blue Shield offers is the Dental Health Maintenance Organization (DHMO) which offers preventative and corrective dental care at a predictable price. CareFirst BlueCross BlueShield (CareFirst) Preferred (PPO) Dental offers the insured to pick any provider they would like, but have the option to use an in network provider and have cheaper costs. There are a few more plans offered for dental just requires research to find the best option for a family or an individual. The company also offers a few different options for a vision plan that fall along the same lines as the dental. The plans give you the option to use in network providers that are offered at a cheape r cost or you can choose any provider you desire just a little more out of pocket costs. There are a few special programs that the insurance company offers such as Premium-Only Plan (POP), Flexible Spending Accounts (FSA), and BlueWorldwide Expat (BWE). â€Å"The POP allows employees to designate their monthly health, dental, and vision premiums as â€Å"pre-tax, easy to set up and requires very little administration, reduces FICA withholdings for the employer and employee, and converts after-tax contributions to pre-tax contributions. Contributions to FSAs means lower taxes for members and employer it lowers FICA taxes, controls benefit costs, manages compensation, and employees pay for expenses with pretax dollars. The BWE offers Comprehensive indemnity-based products  for employees and dependents, centralized administration and claims payment, 24-hour medical assistance and customer service, medical evacuation and repatriation, cashless access to inpatient services, multilingual assistance, access to more than 25,000 internationally credentialed providers, and access to Blue Card indemnity network of providers while traveling to the U.S., flexible benefits, and currency conversion† (Medical). In today’s economy it is essential to find affordable health insurance. There are hundreds of websites online that can give you free quotes and help find affordable health insurance. It is best to research as much as possible to find out what all is offered and which plan is best for the family or an individual. Blue Cross Blue Shield has been around since 1929 and is widely used across the United States and has thousands of providers so it is easy to find a provider close. The company is i n thirty eight states and has over three million insured and growing every day. With our healthcare system changing everyday it is nice to see some names that have been around for a long time. Hopefully, companies like Blue Cross Blue Shield will be around for many more years to come. Bibliography 1. Blue Cross and Blue Shield Association History. (n.d.). History of Blue Cross and Blue Shield Association à ¢ FundingUniverse. Retrieved from http://www.fundinguniverse.com/company-histories/blue-cross-and-blue-shield-association-history/ 2. Blue Cross Blue Shield. (2012, May 14). Health Insurance. Retrieved July 15, 2012, from http://www.ehealthinsurance.com/ehi/healthinsurance/bcbs?allid=Goo28708 3. Consumer-Directed Health Plans. (n.d.). CareFirst BlueCross BlueShield. Retrieved from https://employer.carefirst.com/wps/portal/Employers/CDHPlans?WCM_GLOBAL_CONTEXT=/wcmwps/wcm/connect/Content-Employers/CareFirst/GAPortal/ProductOverviews/Tab/cdhWhatisaCDHPlan 4. Blue Choice Advantage. (n.d.). CareFirst BlueCross BlueShield. Retrieved from https://employer.carefirst.com/wps/portal/!ut/p/c5/jc7BDoIwEATQLzKdAq3lCKbQDQYkCgIXw8GYJgIejN8vvRkj6u7x7WSHdWzesX_YS3-309hfWcM6eQozWXAKfRR1CFAmqIjy2kMlZm9fPDWJAAXpTlFZcij5T3qTRiZYbwHoQwwvF3qfxIqD_B_po2u7fKHlm39o5_zbf-dYmAgsN9NwZrehamBp9QSM0lTI/d l3/d3/L2dJQSEvUUt3QS9ZQnZ3LzZfOUs2TzFJOTMwRzVIQTBJUzZVMkI0UTIwODY!/?WCM_GLOBAL_CONTEXT=/wcmwps/wcm/connect/content-employers/carefirst/gaportal/

Causes And Impacts Of Global Climate Change Environmental Sciences Essay

This paper investigates the causes and effects of planetary clime alteration. The issue of clime alteration has become good known in most societies. Still, a fragment of the universe ‘s population still refuses to believe in the rise of the temperature of the Earth ‘s surface or that worlds are the cause of it. Scientists all around the universe have come to hold that clime alteration is in fact go oning and will go on to worsen if stairss are non taken in the close hereafter. In this piece, the chief causes for clime alteration and the impacts of clime alteration on the Earth are brought up. Many surveies have been conducted on this country, but this paper attempts to convey farther information on the issue of climate alteration.IntroductionIn this twenty-four hours and age, clime alteration has become a great issue that scientists all around the universe have come to accept due to countless scientific grounds on the effects of clime alteration. Climate alteration is bas ically the addition of the average temperature of the surface of the Earth. Scientists are get downing to take this issue earnestly as the Earth ‘s temperature has risen significantly in recent old ages on history of clime alteration. If action is non taken fleetly and efficaciously, it will shortly be excessively late for us to salvage the Earth from a clime calamity. Though a portion of the planetary population are still non cognizant of this issue or are in denial and garbage to believe it is go oning, the of all time turning impacts of clime alteration are forces to be reckoned with. Climate alteration has been traveling on for a long clip now. Still, most of the society every bit good as many authoritiess have taken no steps whatsoever to control this planetary job. This may be because people and authoritiess are non yet alarm to the effects of clime alteration. The fact that people are unmindful to this issue must be changed. Scientists play a major function here as the work done by scientists can turn out clime alteration and furthermore provide grounds to back up clime alteration. Governments that consult scientists before doing determinations that affect the environment, and follow the suggestions and recommendations by scientists that benefit the environment can assist enormously to control clime alteration. In order to happen out the attacks and means to cut down planetary clime alteration, authoritiess and the society must foremost accept the fact that clime alteration is happening and cognize that the state of affairs will non merely non better, but deteriorate without every one of our aid. After accepting the state of affairs, the following measure would be to be cognizant of the causes of clime alteration so we can halt them. To make this, scientists have conducted many researches on different facets of clime alteration.Causes of Climate ChangeSome people believe that scientists are still divided on the affair of clime alteration. A little portion of society still holds on to the belief that clime alteration is non to the full proven or agreed upon by scientists. However, the declining province of the Earth is going proof plenty that something worlds are making is doing the Earth ‘s temperature to lift. Scientists have discovered that clime alteration is due to many grounds. O f them all, emanation of nursery gases emerged as a great subscriber to planetary clime alteration. Greenhouse gases are a type of gases that are released and absorbed in the ambiance. These gases when released in extra become highly harmful towards the Earth and contribute significantly to the lifting temperatures and in short, climate alteration. Harmful nursery gases include C dioxide, azotic oxide, methane, CFC and many more. These gases are emitted both from natural beginnings and human activity. Carbon dioxide is released in many human activities. The most important release of C dioxide is from the really organic structure of worlds because people release C dioxide into the ambiance through external respiration. Nonetheless, in the C rhythm, C dioxide which is released from worlds is retrieved by workss to carry on photosynthesis. Then, workss excrete O to be used in human respiration. Through this rhythm, the sum of C dioxide in the ambiance is kept at a safe degree. Sadly, deforestation has caused a immense figure of trees to be removed from our land. Large subdivisions of the surface of the Earth that used to be covered by trees have now become spots of bald land for building of edifices and roads. This means that the C dioxide released by worlds are now rolling free in the ambiance as it has no other to put to travel to. In add-on to deforestation doing the addition of C dioxide in the ambiance, many other factors contribute in the emanation of this destructive gas. Of these are the combustion of fossil fuels, emanation from production mills, and many other industries. Fossil fuels such as natural gas and coal are burned to bring forth electricity, which powers places, commercial edifices and mills likewise. This makes it difficult for authoritiess to command the burning of fossil fuels due to the sheer importance of the operation of these substructures. Besides C dioxide, another unsafe gas is methane. Methane is an abundant organic compound because it chiefly comes from farm animal such as cowss and sheep. Methane is released into the ambiance from the elimination of cowss, sheep and certain other farm animal. This nursery gas is in some ways more harmful than C dioxide because it traps heat and prevents heat from get awaying out of the Earth ‘s ambiance ( Hunter, 2008 ) . Furthermore, it is hard to cut down the emanation of methane from farm animal when it is obvious that we can non halt cowss and sheep from elimination. Chlorofluorocarbon is besides a nursery gas that is doing climate alteration. Chlorofluorocarbon is emitted by many semisynthetic contraptions. Out of the many are from air-conditioners and iceboxs. Fortunately, this can be changed if people would cut down the emanation of CFC merely by non turning on air-conditioners during yearss that are non excessively warm and non maintaining iceboxs open for excessively long so as to forestall extra CFC from get awaying from the icebox.Impacts of Climate ChangeClimate alteration has impacted the Earth and Mother Nature in uncountable and even irreversible ways. Based on a research by Maracchi and Baldi ( 2006 ) , the writers concluded that clime alteration has resulted in higher upper limit planetary temperatures, higher minimal temperatures, increased drouth hazard and increased tropical storm strength. This overall means that the yearss are acquiring hotter in some countries, and colder in others. Climate alteration has caused hurricanes and other natural catastrophes to decline over the past few old ages. In some topographic points, the conditions has besides been affected and showed alterations that had ne'er been exhibited before. From another angle, clime alteration has affected and will impact the wellness of the human population. In some countries of the universe, harvest output has become scarce due to the germinating clime and human nutrition may endure from this. Research by Lloyd, Kovats, and Chalabi ( 2011 ) showed that even after taking into history the fast turning economic system of the universe, clime alteration is still likely to weaken future attempts to cut down child malnutrition. In the context of human version and extenuation of the effects of clime alteration, research workers have conducted surveies to research whether or non people would pattern voluntary extenuation and how they would accommodate to climate alteration. Semenza, Ploubidis and George ( 2011 ) stated that â€Å" motive for voluntary extenuation is largely dependent on sensed susceptibleness to menaces and badness of clime alteration or clime variableness impacts, whereas version is mostly dependent on the handiness of information relevant to climate alteration † . In a separate survey, research workers investigated the wellness impacts of clime alteration in population motions, and examined the wellness deductions of three types of motions likely to be induced by clime alteration. These are physical supplanting by clime impacts, relocation strategies, and migration as an adaptative response ( McMichael, Barnett, & A ; McMichael, 2012 ) . The research workers found that if climate alteration continues on its current class, so it is likely that there will be an addition in the Numberss of people migrating over the coming old ages and wellness hazards will outweigh wellness benefits. On a more scientific note, clime alteration has had its effects on mass motion in mountain environments. By mass motion, Stoffel and Huggel ( 2012 ) referred to motion on mountain countries such as shallow landslides, dust flows, stone incline failures, and ice avalanches. In this survey, the writers found that â€Å" the effects of altering mean and utmost temperature and precipitation are likely to be widespread and to act upon both the happening and the magnitude of future mass motions in mountain parts around the Earth † .DiscussionIn my sentiment, the issue of climate alteration can no longer be solved. If the hole in our Earth ‘s ozone bed is any index, the harm that has been inflicted on this planet is largely irreversible. Nevertheless, authoritiess and people of the society can still take stairss to try to decelerate down the effects of clime alteration. For one thing, authoritiess can get down by happening ways to cut down the emanation of harmful nursery gases . Governments can besides work to increase consciousness of clime alteration and promote the society to take part in attempts to control the effects of clime alteration. Besides that, authoritiess all around the universe should work together to be able to to the full get the better of this job. More scientists should be hired in order to come up with more effectual ways to cover with clime alteration in the hereafter.DecisionClimate alteration is so traveling to go on to impact our Earth negatively and will convey much enduring to the hereafter coevalss if no action is taken shortly. Climate alteration is non an issue that will merely melt off without the attempt of the whole human population. To salvage our planet, it is clip we all came Forth to play a function in its saving. Though we think we are merely one, it is all the 1s that make many and do an impact on the universe.